Each year our sponsors give amazing prizes for our competitors

Here is our sponsors for 2021

If you would like to sponsor this competition pleases contact us here

X pole

Experience the exciting world of X-POLE exercise and dance in your own home, at a studio or within a gym. Whether a
beginner, intermediate or professional, X-POLE is produced to the highest standards, guaranteeing you the best pole experience in the world!
Featuring some of the most advanced engineering you'll find anywhere in the world of pole exercise and dance, X-POLE has been developed, in consultation with leading dancers, to meet the demands of professional pole dancing.

Fire Toys

Firetoys has been making and selling high quality circus equipment since 1999

Spin City is one of the largest specialist aerial fitness providers in the UK. With five studios and instructors all across the country, we aim to provide a fun and challenging approach to aerial fitness in a welcoming and professional environment.

Director of Spin City Kate Edwards now specialises in training other instructors how to teach Pole Fitness, Aerial Hoop, Aerial Sling and Pole Fabric applying her extensive fitness background to help educate instructors worldwide. Spin City's pioneering approach to Instructor Training unites cutting edge fitness techniques with an array of aerial equipment. Kate has written ten certified aerial fitness courses which are accredited internationally with ACE, AFAA, NASM, REPs, PD Approval, ActiveIQ and the PDC. Together with our main programmes, we also offer supplementary training in Anatomy and Physiology and Stretching and Flexibility.


Alongside her training courses, Kate also writes and produces the ‘Pole Bible’ and the ‘Aerial Hoop Bible’ two of the leading education resources available for aerial dancers worldwide. The bibles series was extended in 2016 with the addition of the 'Doubles Pole Bible' and the 'Doubles Hoop Bible'. 2017 also saw the release of ‘Flying Through Pregnancy’ Kates guide to pre and post-natal pole and aerial fitness training.


spin city fitness
UK Aerial performance championships

uk aerial perfomance championships

The UK Aerial Performance championships was set up by Freestyle Fitness and Russell's International Circus in 2014 and has become one if the biggest aerial competitions in the UK. With 11 regional events acting as auditions for the final, every one gets the opportunity to perform live to a panel of judges. We have 14 categories ranging from youth to professional level, incorporating a range of aerial disciplines. Finalists compete in the Big Top of Russell's International Circus to a judging panel of some of the UKs biggest circus and aerial names.

The UK Aerial Performance championships are sponsoring hoop competitors of the final of North East pole and aerial championship and will be offering the winner of each hoop category an opportunity to compete at one of our 2020 regional events for FREE.

Elite craft

We opened for business in August 2017 and it has been one hell of a journey so far. My name is Rebekah
and I am the owner, here at Elite Craft Boutique. I am an avid designer who just loves to create; I am also a poler myself and have been for the past 5 years. After making personalised items for friends and family, it dawned on me, there is very little available in the market for gifts and accessories for us here in the aerial fitness community. So I decided to roll up my sleeves and get inventing! We are most well-known for our pole water bottles; we have supplied these up and down the country, to many dancers and studios. We also offer a range of other products such as notebooks, keyrings, wine glasses, essential pouches and our newest product; “Pimp your Pleasers”! All of our items can be personalised in a range of colours and styles. We don’t just cater to pole fitness we also offer aerial hoop and silk designs. We strive to make each of our items as unique as possible! Business started off with a bang and I was humbled by the amazing response we have had, this has carried on through the year and I am so grateful to all of my customers old and new! I will never be able to thank you all enough. So please do come by and say hello and take a look at our items, you never know you might just see something you like!

Elite Craft Boutique

Hello and welcome to Pole Crush! Founded in 2016 by Allison & Julie – we create fun loving sportswear for Pole and Aerial enthusiasts and all our products are made with love in the UK. Our business was formed from our passion for pole and we aim to stand out from the crowd with our unique designs.

Our sportswear is made using computerised graphics and sublimation print – resulting in individual designs, all available in cropped tops, cheeky pants, roll top shorts, leggings and backwarmers. Each product is designed to co-ordinate with each other or can be worn separately – allowing you to create your own fashion statement. We also offer a personalised sportswear range – so come on, why not create your own tribe!

Our love for this wonderful sport is taking us both on an incredible adventure – and who knows where it will take us. Here’s hoping you’ll join us on the journey!
Allison & Julie


pole crush

Please welcome our next amazing sponsor for the 4th year running 😊
"Girlie Grip is the newest Pole Grip Solution to hit the industry in years. A few drops are all you need for a firm, confident,
long lasting non-slip grip. You can stick a trick and still spin easily without re-applying. Apply it to the pole or your body, wherever a firmer, stronger grip is needed. Girlie Grip has a light fresh scent. It’s non-drying, leaves no residue, and washes off with soap and water. Girlie Grip is for Pole Dance, Pole Fitness and Pole Sport. It can also be used for many sports where a firm, strong, confident non-slip grip is needed, including Golf, Gymnastics, Weight Lighting, Rock Climbing, Bowling and Rowing"

girlie grip

At FM Heels we pride ourselves on our professional service, fast delivery on the entire Pleaser Shoes range, our support across the pole community for many pole schools and events, and our love of this awesome sport. We not only stock up to 1,600 pairs of Pleaser Shoes in our warehouse at any one time, but we also stock pole wear and other accessories both on our website and in our Leicestershire store. Those that have visited us before will know our friendly and welcoming shop and our knowledgeable staff, and if you haven’t bumped into us at a show or visited our store then we look forward to meeting you soon.

FM Heels

Our Classique winner will receive entry to Dance Filthy!!!!

This competition is deliciously filthy! Your chance to show the wild side of pole. Be wild. Be sexy. Be bad... Dance Filthy! With two divisions, Amateur and Professional, submit your entry to show us what you've got and compete for the prestigious title of Filthiest Dancer!

About us...
Dance Filthy UK is a franchise of Dance Filthy based in Sydney and owned by Michelle Shimmy and Maddie Sparkle.

Dance Filthy UK is run by Stacey Snedden from Herts Dance & Fitness. Stacey has been running competitions for many years. Stacey was the owner of UKAPP UK Amateur Pole Performer from 2007 - 2013. In 2014 Stacey took on the franchise for Pole Theatre UK also owned by Michelle & Maddie, after the huge success of Pole Theatre UK 2014 and 2015, Dance Filthy UK was a natural progression. After hosting the first show in August 2015 which went down a storm it was clear that this type of old school competition was need and wanted in the industry.


dance filthy

PoleAmorUK has provided a very special prize for the Audience Award and this is why:

Poleamoruk decided to sponsor the audience award as this is allows the inclusion of the spectators in the competition. The audience are a vital part of any competition, we hear they cheers, whoops, and continued support for the competitors. This helps the atmosphere and encourages all those that are competing and this award gives them a voice so we can hear who they would like to win.

pole grip by poleamor uk

 This year we have Royale Rags sponsoring the Sparkly Penny Award and this is why:

I am honoured to be sponsoring the Sparkling Penny Award this year at NEC. Penny was always a huge advocate of everything shiny and glittery, as well as my Royale Rags venture from the very beginning, so naturally this felt like a fitting way to keep her sparkle alive 

Royal Rags
HL design

HL Designs was started in 2016 by Hannah Leigh. She started competing and had lots of ideas for costumes so she dug out the sewing machine and the rest is history.

Everything is made to order to your measurements. There are no set styles so you can build your perfect outfit, may it be for training or a full embellished competition piece.

She loves creating custom pieces working one on one with performers to produce something unique.

HL Designs is the home of platform panties, protect your pleasers which heel clacking to your hearts content! And also your butts best friend the under garter! Simply pop on before any pair of shorts for instant sexy style!!

HL Designs was also official costumer designer of pole theatre uk professional opening show production 2018 and 2019

Pink Giraffe

Please welcome our Sponsor of the Judges Award:

Pink Giraffe Pole wear is proud to be sponsoring the Judge’s Choice Award for the second year running. The judges choice award provides the opportunity to give recognition to a performer, who although may not have won their category, might have shown great potential, and so this allows them to get the recognition they deserve. Receiving this award could really make a difference to a performer and their confidence in future competitions. The winner will receive a voucher for a competition costume from the Pink Giraffe Pole wear website.

We are super excited to be posting this sponsor for the 4th year running......
Our overall winner will receive XPERT Pole & Aerial Fitness training.

XPERT Pole & Aerial Fitness is one of the largest pole & aerial training programs
worldwide. XPERT grew with other Pole Levels, Aerial Hoop, Silks and Flexibilty. XPERT Pole & Aerial Fitness is an award-winning program; XPERT was a finalist of the Active Training Awards 2014 and the winner of the International Fitness Showcase Best Brand Presence 2015. XPERT boasts the knowledge of some of the world's best coaches and the first-class content developed by our fitness training specialists. XPERT is one of the first Pole & Aerial training programs, which place great emphasis on secure support. We are convinced of personal lessons face to face.

xpert pole & aerial fitness

pANther pole wear

Panther Pole Wear is a self taught, made to order UK handmade brand founded in February 2019. Using our creative flare and love for pole fitness we set our sites on creating unique pole sports wear and one off costumes. We are a new brand striving to create unusual designs and hope to expand our visions across the UK. With the help of our amazing pole instructor Emma Coffey and first Brand Ambassador we have been able to design our basic sportswear range and new mesh sets. Currently taking orders through our Facebook page using high quality fabrics and Lycra sourced in the UK and ECO friendly packaging, we hope you love our comfortable, fitting styles as much as we do.

Panther pole wear

Pole Passion is now a global company in terms of our products and services. We are passionate about training new pole fitness instructors and helping new and experienced students move up to a new level of confidence and knowledge. Our network of Instructors around the World offer Accredited Instructor Training through partnerships extending to Mainland Europe, Northern Europe, South Africa, Russia, USA, Canada, Australia, New Zealand, China and Japan.
Leaders in Pole Fitness since 2003, Pole Passion are Accredited Training providers, ‘we train the trainers’!
Pole Passion was formed in 2003 by Kay Penney, with the focus on ‘Empowerment Confidence Fitness & FUN!’ The aim was to share this challenging, yet rewarding, dance fitness and art form to make it accessible to all without the fear of being judged.
Pole Passion is an endorsed and recognised training provider since 2008
A pioneering company for polesport, dance and fitness since 2003. The courses and company is regulated every year by two european governing bodies SkillsActive Sector skills council for active leisure and learning. Overview of services and business portfolio. And REP’s , Register of Exercise Professionals
Pole Passion has an established register which currently isn’t public that registers all the international members since its beginning in 2008 when pole fitness was recognised as a sport in the UK by UK Active – also a recognised governing body -
Pole Passion is also an active member of ‘UK Active’ formerly known as the FIA, Fitness Industry Association – an international organisation which also supports new sports and their members worldwide Anyone can require information about the pole sport certified members by emailing as each registered member signing onto the foundation course, receives a unique number upon completion of their Course